Digital Health Care Platforms Need a Different Approach to Succeed

Key Facts

"Leaders and managers of digital health platforms who focus on leveraging organizational learning effects, systematically integrating with the incumbent ecosystem, and using a distributed mode for ecosystem orchestration will be better positioned to manage, scale, and tailor their operations to targets that are appropriate regionally, nationally, and market-wise," said Holgersson, professor of industrial management and economics at Chalmers University of Technology in Sweden.
To avoid costly mistakes, organizations must shift their mainstream assumptions about platform strategy and make different decisions about key domains to align with a digital health perspective: * Market Entry — Unlike platforms such as Airbnb and Amazon, health care platforms are not a substitute but rather a complement to established services.
"Digital health care platforms, if done right and implemented well, can be a large step in solving the productivity crisis in health care," concludes Frishammar, professor of entrepreneurship and innovation at Luleå University of Technology in Sweden.
They conducted 108 interviews in 14 organizations — four major digital primary care platforms, two platform technology developers, five established public and private health care providers, two health care agencies, and the Swedish Association of Local Authorities and Regions — and with individual users of digital health platforms.