Digital ad market is finally on the mend, bouncing back from the 'dark days' of 2022
Digital ad market is finally on the mend, bouncing back from the 'dark days' of 2022
Apr 27, 2024 by CNBC
Key Facts
- “When Meta was in its dark days two years ago, the company knew what they had to do to get back on track,” analysts at Bernstein wrote in a note after the earnings report.
- Jonathan Raa | Nurphoto | Getty Images Meta responded by rebuilding its ad system, with the help of hefty investments in artificial intelligence, so it could deliver value to brands despite the roadblock imposed by Apple.
- Analysts at Citi wrote in a note on Friday that the broader advertising environment is “clearly strengthening,” pointing to accelerating growth within Google Search and YouTube.
- Snap shares rocketed 28% on Friday after the company reported a 21% increase in revenue to $1.19 billion, the strongest growth in two years.
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