Conservative legal nonprofit group alleges Kellogg’s sexualizes its cereal in marketing.

The U.S. Equal Employment ⁣Opportunity Commission Receives Complaint about Kellogg’s Hiring Practices

The U.S. Equal Employment Opportunity Commission (EEOC) received a complaint on Wednesday regarding the hiring practices of Kellogg’s. The complaint was launched by America ​First​ Legal, a conservative nonprofit group led ​by⁣ former ⁣President Donald Trump adviser ‌Stephen Miller. According to the group, Kellogg’s pursuit of racial and gender balance in its staff may potentially violate the ‍Civil Rights Act of 1964,‍ which prohibits workplace bias.

Concerns Raised by America First Legal

“For example, Kellogg’s ‘Better Days’ Promise’⁣ specifies that by the end of 2025, it aims to achieve 25% racially underrepresented talent at the management ​level⁤ in the ‍United States,” states the America First website. “Between 2020 and 2022, the‌ percentage of racially underrepresented talent increased‍ by almost exactly 2% ⁣across all ⁣position levels. Given Kellogg’s ⁤commitment to ‘diversifying’ leadership, advancing people based ‌on skin color ⁤at the expense of others because of ⁤their skin color merits investigation.”

Similarly, Kellogg’s ‍has committed​ to an “aspirational gender parity ‍goal‌ of‌ 50/50 at the management level” ⁢by 2025. As of 2021, female managers already make up over ⁤44% of the management staff. These goals reflect the company’s efforts “to better reflect the diversity of our consumers and to strengthen our inclusive culture,” as stated‌ in a letter from America ‌First to the EEOC.

“Kellogg’s management has ‍also shown disdain and disregard for company shareholders. It acknowledges⁣ the importance of promoting and‌ protecting⁤ its brand reputation,” explains the nonprofit on its website. “Yet, it fails to adequately inform investors about the risks associated with the apparent misalignment of management’s political and social values with Kellogg’s customers’ values or describe the steps​ taken​ to address them.”

“Despite the immense trust that ‍hard-working American mothers and fathers have placed ‌in Kellogg’s, management has abandoned the company’s long-held family-friendly⁤ marketing approach to politicize⁤ and sexualize its products,” adds America First.

As evidence, America First points to various pride campaigns undertaken by⁣ Kellogg’s across its product range. One example cited is Tony the Tiger posing with Dylan Mulvaney at the Tony Awards in June.

The EEOC has been urged by America First to investigate Kellogg’s in response to the complaint. Following the​ investigation, ⁤the EEOC’s five individual commissioners ‍have the authority to ‌file their own charges. In the past, when the commission ⁣consisted of four ⁣members, they often‍ reached‌ stalemates and filed 29 charges last year.

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