Apparel Group and Firehouse Subs Join Forces and announce new expansion plans in the Middle East

Key Facts

Firehouse Subs and Apparel Group to open more than 100 restaurants over the next 10 years across UAE and Oman , /PRNewswire/ - Today, the Firehouse Subs® brand and the Apparel Group are excited to announce new plans to develop and open more than 100 Firehouse Subs restaurants across UAE and Oman in the next decade as part of an exclusive agreement.
Apparel Group has been a strong partner operating the Tim Hortons brand in the Middle East/North Africa region (MENA) since 2013 and we believe their extensive experience and expertise will bring numerous advantages to the brand's continued growth" said David Shear, President of International, Restaurant Brands International.
Founded in Jacksonville, Florida in 1994 by two brothers and former firefighters, Firehouse Subs is a brand built on decades of fire and police service, hot and hearty subs piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®.
Firehouse Subs is a subsidiary of Restaurant Brands International Inc. ("RBI"), one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries.