113  0 Kommentare Wells Fargo’s Virtual Assistant, Fargo, Expands Capabilities with Spanish-Language Feature

Wells Fargo’s Virtual Assistant, Fargo, Expands Capabilities with Spanish-Language Feature (Photo: Wells Fargo)

“Seeing the volume of Fargo interactions since it went live earlier this year demonstrates that our customers are finding value in an in-your-pocket financial assistant to manage their banking experience,” said Michelle Moore, head of Digital for Consumer and Wealth & Investment Management at Wells Fargo. “Managing finances can oftentimes be complex if a customer isn’t well-versed in how to measure how they are spending, saving, or budgeting – now available to the second largest language population of our customers.”

Between 2010 and 2020, the U.S. Latino population grew by 23%, now making up 20% of the national population and continuing to grow¹. In addition, income and wealth among Latinos are growing faster than the broader population, with median family wealth growing nearly three times faster than the typical U.S. household over the last decade². Offering a Spanish-language capability that can provide details and context about a customer’s financial journey – to the same extent the English-language solution can – improves accessibility to our growing Latino customer base. To ensure the Spanish-language capability is as comprehensive as possible, Wells Fargo leveraged the knowledge of its Spanish-speaking employees representing over a dozen Spanish-speaking countries to test, train, and fine-tune Fargo to understand a number of different regional language differences and dialects.

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Now, customers who set their language preference to Spanish can input requests to Fargo and receive instant access to their banking details. Just by talking or typing into their smartphone in Spanish, customers can request Fargo to complete a multitude of tasks including checking their spending insights and credit score, viewing rates and fees, managing their spending limits, and transferring money.