Unlock the power of radiant hair with P&G Hong Kong and Mannings at the Hair Recipe “Wanomi Festival”
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Immerse yourself in the Hair Recipe “Wanomi Festival” from 7 to 10 September at the atrium of Fashion Walk in Causeway Bay for a remarkable four-day hair care event. This festival demonstrates the strong collaboration between P&G Hong Kong and Mannings, and their commitment to bringing premium hair care products to consumers in the city.
A flourishing partnership for hair care excellence
Through their partnership, Hair Recipe’s innovative “Wanomi” series, launched just under two years ago, has become a game-changer in the industry, driving significant growth with outstanding performance in Hong Kong’s premium hair care product market.
The hair care series from Hair Recipe, “Wanomi” harnesses the nourishing properties of pure rice to bring a radiant transformation to your locks within just 14 days.
The successful collaboration between P&G Hong Kong, renowned for its brand-building prowess, and Mannings, Hong Kong’s largest health and beauty product chain and leader in the treatment haircare market, has paved the way for the exceptional success of the Hair Recipe “Wanomi” series. Combining P&G’s innovation and expertise with Mannings’ execution and planning capabilities, discerning consumers can now access an exceptional hair care and treatment series that delivers superior results.
Michel VanCauwenberge, Senior Sales Director, P&G Hong Kong & Macau, stresses the consumer-centric approach of P&G in product innovation and development, stating, “P&G always places consumers at the centre of product innovation and development. We have noticed that Hong Kong consumers not only appreciate products with natural ingredients but also have shown a new trend in using naturally derived components from food for hair care in recent years. We are honoured to collaborate with Mannings to introduce the Hair Recipe Wanomi to Hong Kong, providing consumers with an even more exceptional hair care experience.”
Elisabeth Van Den Berkmortel, Mannings’ Commercial Director - Health & Beauty Hong Kong & Own Brand Health & Beauty, shares the excitement, saying, “Mannings has always been committed to providing customers with high-quality and exceptional products. We have noticed an increasing number of customers seeking premium hair care products emphasising natural and healthy ingredients. We are delighted to collaborate with P&G Hong Kong to introduce the Hair Recipe ‘Wanomi’ series, offering superior hair care experiences. Coupled with our diverse and high-quality retail services, we believe that this partnership will undoubtedly further drive the upscale development and growth of Hong Kong's hair care product market.”
Discover the Brand’s Story and Craftsmanship
At the Festival, dive into the captivating world of Hair Recipe “Wanomi”. Delve into video presentations and demonstrations that showcase the meticulous process of extracting the essence from thousands of rice grains. Be amazed by the exceptional penetrative power that delivers vital nutrients to the core of your hair. Experience the brand’s dedication and craftsmanship in a serene and minimalist atmosphere, complete with a wooden cabin aesthetic and a giant rice grain installation symbolising the nourishing effects of rice on your scalp and hair.
Participate in designated redemption mechanisms at the festival and receive limited cash vouchers. These vouchers are redeemable until September 14, allowing you to purchase Hair Recipe “Wanomi” products from Mannings with a discounted price. Embrace the power of perfect hair and witness the remarkable results for yourself.
Hair Recipe “Wanomi Festival”
7 – 10 September 2023 (7 September 18:00-21:30, 8-10 September 10:30-9:30)
Atrium, Fashion Walk, Causeway Bay, Hong Kong
