ByteDance, TikTok shelled out $7 million on lobbying and ads to combat potential U.S. ban

ByteDance, TikTok shelled out $7 million on lobbying and ads to combat potential U.S. ban

Apr 23, 2024 by CNBC

Key Facts

  • Omer Taha Cetin | Anadolu | Getty Images TikTok and its China-based parent company ByteDance combined to spend over $7 million so far this year to try and stop Congress from passing legislation that could ban the social media app in the United States.
  • ByteDance alone spent a record $2.68 million on in-house TikTok lobbyists to target Congress and federal officials over the first three months of the year, according to new lobbying disclosure reports.
  • TikTok spent over $4.5 million this year on a television and digital ad campaign pushing back on legislation that could ban the app, according to data from AdImpact.
  • The most ByteDance previously spent on lobbying in the first quarter was in 2023 for over $1.8 million, according to data from OpenSecrets.

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