Morgan Automotive Group Selects automotiveMastermind as its Data & Technology Partner

Key Facts

automotiveMastermind, part of S&P Global Mobility and the automotive industry's trusted data and technology provider, and Morgan Automotive Group (Morgan), one of the largest automotive dealer groups in the nation, have formed a strategic partnership where Mastermind's technology and data enrichment and Polk Automotive Solutions' data services from S&P Global Mobility will be integrated into the operations at Morgan's 73 dealerships throughout Florida.
Combining the power of Mastermind and Polk Automotive Solutions offerings will enable Morgan to access cleaner customer data and predictive analytics from within their Customer Data Platform (CDP) to enhance their operational systems, marketing strategies and improve the consumer experience at all Morgan dealerships.
"This partnership with automotiveMastermind and S&P Global Mobility better equips our marketing partners, marketing teams and dealer operators to execute the best possible consumer experience through our dealership network," said Morgan Automotive Group COO Tom Moore.
"The collaboration with automotiveMastermind and Morgan Automotive Group highlights the strength of the S&P Global Mobility portfolio by leveraging the mutual strength of Polk Automotive Solutions' data services and Mastermind's predictive analytics," said Joe Kyriakoza, vice president and general manager, Polk Automotive Solutions, S&P Global Mobility.