According to a joint press statement on Thursday, the partnership would help Global Sports Ventures (GSV), the owner of Rajadamnern Muay Thai Stadium, draw more international Muay Thai fans, who now make up 70% of the stadium’s total visitors.
Muay Thai fights will be jointly promoted by GSV and Grab through online and offline media, marketing initiatives, and ticket discounts. In the second half of this year, overseas visitors will be able to use Grab mobility services thanks to an investment of more than 100 million Thai Baht.
Thai kickboxing, or Muay Thai, according to GSV Chief Executive Officer Thainchai Phisitwuttinan, is a significant aspect of Thai culture and has the potential to draw tourists from abroad.
He emphasized that Thai kickboxing is a crucial component of Thailand’s soft power, making the nation a must-visit location for Thai boxing aficionados from around the world.
GSV reports that since the stadium was recently rebuilt, remodeled, and had more events added to its weekly Muay Thai program, the number of foreign visitors has increased by 16 times.
To attract new audiences and raise the caliber of Thai boxing to an international level, he said, the competitions would be live streamed to fans in more than 200 nations across the world.
The top five international markets are China, the United States, the United Kingdom, France, and Germany.
Because Grab will make Muay Thai more accessible to tourists, Thainchai feels working with Grab to promote the sport will surely grow its popularity.
One of the company’s primary growth initiatives this year, according to Worachat Luxkanalode, country head of Grab Thailand, is to capture the foreign visitor market.
He emphasized how many overseas travelers use Grab’s mobility services. As a result, the business is starting a number of activities to market Thai travel while also enhancing its offerings to enhance the travel experiences of its customers.
In accordance with the arrangement, foreign users will get a 30% discount when they utilize GrabCar Premium or GrabSUV services to get to Rajadamnern Muay Thai Stadium.
From now through December, users can take advantage of the discount by simply using the code “RAJADAMNERN.”
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