Real California Milk Excelerator Cohort Announced, Eight Dairy Startups Compete in 5th Annual Dairy Innovation Competition

Key Facts

Today, the California Milk Advisory Board (CMAB) in partnership with innovation advisory VentureFuel, announced the eight finalists selected to participate in the 5th Real California Milk Excelerator competition – the search to identify, curate, and accelerate the very best dairy-based products that introduce novel benefits and drive use of California milk and dairy in formulations.
The largest global dairy accelerator, this year's Open Innovation theme attracted dozens of applications from five countries, all with a goal of securing a spot as one of this year's participants in the three-month program that provides access to non-dilutive funding, mentors, investors and buyers, and the California Milk Advisory Board's specialized network of resources.
"The Real California Milk Excelerator is a testament to the dairy community's commitment to forging novel connections with consumers and unexplored markets," said Fred Schonenberg, Founder and CEO of VentureFuel.
With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB's programs focus on increasing demand for California's sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs.