Verizon Leaves Trail of Super Bowl Teaser Breadcrumbs for Beyoncé

The fully integrated campaigns will highlight the brands' portfolio of exclusive partnerships

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Update 2/9: In a second teaser from Verizon, Tony Hale stands with the glitter horse from Beyoncé’s Renaissance Vol. 1 album cover that was released in 2022.

Update 2/7: Verizon released today a Super Bowl teaser featuring Tony Hale squeezing lemons suggesting a potential appearance from Beyoncé. In the teaser, Hale says “She wants me to squeeze all these lemons by myself?” Beyoncé’s 2016’s visual album was titled “Lemonade.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in