Prudential Financial and LPL Announce Strategic Agreement
Under the agreement, Prudential will move retail brokerage and investment advisory assets from
LPL will expand its technology platform and servicing model to provide a tailored experience for the more than 2,600
"LPL's best-in-class platform will significantly improve capabilities to help our advisors serve clients and grow their practice even faster," said
Heaadded that the strategic relationship also "reinforces our commitment to improving the customer and advisor experience, while preserving the value proposition that differentiates Prudential, including strong local advisor support, a robust leads program, trusted brand equity, and the flexibility for advisors to use the business model that works best for them."
"The partnership-oriented spirit of this agreement between LPL and Prudential is a significant milestone in our mission to offer sophisticated wealth management capabilities to more enterprise firms and their advisors," he explained. "Prudential has a revered reputation of being a pillar of the financial services industry. They have also been a valued partner of LPL's since 1989 in the life and annuity space. We look forward to our expanded relationship and welcoming
Forward-Looking Statements
Certain of the statements included in this release, such as those regarding the completion of the strategic relationship agreement and the expected transition of assets associated therewith; the benefits anticipated therefrom; the planned changes to LPL's existing platform and servicing model; and the potential expansion of LPL's enterprise business, constitute forward-looking statements within the meaning of the
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Prudential Financial and LPL Financial Sign Strategic Relationship Agreement to Expand Retail Wealth Management Capabilities and Drive Growth
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