Global Tomato Ketchup Market Report 2023-2028: Growing Brand Loyalty and Strategic Marketing Initiatives Impacting Growth

Key Facts

Looking forward, the publisher expects the market to reach US$ 23.2 Billion by 2028, exhibiting a growth rate (CAGR) of 3.5% during 2022-2028 The increasing consumer demand for convenience food, rapid globalization of cuisines, growing brand loyalty and strategic marketing initiatives, recent technological advancements in supply chain management, and growing expenditure capacities of consumers are some of the major factors propelling the market.
Moreover, the rapid proliferation of food service outlets, including hotels and restaurants, that are using ketchup as a table condiment and an ingredient in culinary preparations is favoring the market growth.
Tomato Ketchup Market Trends/Drivers: The increasing consumer demand for convenience foods The escalating consumer demand for convenience foods is a prominent driver in the growth of the tomato ketchup market.
Furthermore, the region hosts some of the most well-established and iconic ketchup brands, which have a long history and strong brand recognition, contributing to their dominance in the market.