Little and often — how US billionaires sell stocks in the firms they founded

Safety first as tech tycoon Marc Benioff of Salesforce sells around $3m of his shares in the company a day

Salesforce's co-founder Marc Benioff

Biz Carson, Brody Ford and Jack Witzig

Salesforce software firm co-founder Marc Benioff’s cash pile grows a bit every day, thanks to a selling strategy unlike any other billionaire tracked by the Bloomberg Billionaires Index.

Since July, Benioff has been selling 15,000 shares of the company’s stock — about $3m (€2.7m) worth — almost every day.