Automotive Advanced Driver Assistance Systems: In-Depth Analysis of US OEMs' R&D Strategies Through 2030

Key Facts

Growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles.
The United States has been at the forefront of regulating ADAS and AD to expedite the time to adoption.
Some states, like California and Nevada, have also allowed the deployment of level 3 and level 4 autonomous vehicles for public use, which has created a conducive environment for global OEMs to penetrate the US market.
This study provides an overview of the ADAS and AD strategies that select global OEMs in the United States have adopted.