LISBON, Portugal –– On Web Summit’s PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization.
Opening with a video summarizing Qualcomm’s future-looking AI applications, which include seamlessly scheduling a day out with a friend, consumer product design and innovation, and home renovations, the brand and agency leaders acknowledged that the AI business is still nascent, but that its potential future applications are vast.
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