United Airlines touts 'largest club in the world' at Denver International Airport

View Slideshow 10 photos
United Airlines Club DEN Concourse B
United Airlines Club DEN Concourse B
United Airlines Club DEN Concourse B
United Airlines Club DEN Concourse B
United Airlines Club DEN Concourse B
United Airlines Club DEN Concourse B
United Airlines Club DEN Concourse B

United Airlines' club in Concourse B at Denver International Airport

Kourtney Geers
By Kourtney Geers – Editor in Chief, Denver Business Journal

It's a three-story haven for travelers passing through Denver International Airport.

Denver International Airport is officially home to United Airlines' largest airport club space to date.

The 35,000-square-foot club being billed as United's "largest club in the world" is located in DIA's B Concourse and features more than 600 seats across three levels, according to a statement from United. United Club travelers can find the new lounge near gate B44.

The new club is part of Chicago-based United Airlines' (Nasdaq: UAL) nearly $1 billion investment into expansion efforts at DIA, its second-largest hub in terms of air traffic.

Listed amenities of the new club include Wi-Fi, light snacks and a full-service bar, which is a focal point of the space.

The design of the bar was inspired by Denver's beer scene and it offers travelers a beer-tasting experience with 10 local and craft beers to try. Selections include brews from New Belgium, Great Divide, Denver Beer Co. and Upslope. The bar also features a mural by visual artist Charlo Garcia Walterbach.

Other design elements of the club include a variety of locally sourced furnishings and artwork that United said aim to reflect the Denver community. A sculpture by Will Schlough in the entry of the club was inspired by the Colorado Blue Spruce and made of skateboards. Another mural was created by local artists Jaime Molina and Pedro Barrios.

The new club will contribute to United's more than 100,000 square feet of club space available to travelers come 2025, when an additional revamped club location in the airport's Concourse B is expected to open.

United opened a 24,000-square-foot, multilevel club in Concourse A less than a month ago. In late 2022, it also launched a new style of club at the airport with United Club Fly, which allows travelers to grab a snack, drink or coffee on the way to their flight.

“The new United Club locations are designed and operated to reflect feedback from our customers and match the way their travel has evolved in recent years,” said Alexander Dorow, United’s head of clubs and lounges, in the airline's statement. “We’re growing our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers’ experience.”

United is the dominant passenger carrier at DIA with nearly 47% of the airport's market share when regional flights are included.