EU's new tech rules are here: Amazon, Google, Apple, Microsoft, TikTok and Facebook to be impacted

As part of its latest crackdown on Big Tech, the European Union has picked out 22 so-called "gatekeeper" services, run by six of the biggest tech companies in the world to face new rules under Digital Markets Act (DMA). The rules are seen as a companion piece of legislation to the Digital Services Act (DSA), which imposes greater responsibilities on technology companies for the content shared on their sites.The DMA has been designed to level the playing field between Big Tech companies and smaller competitors. The Digital Markets Act, or DMA, which takes effect early next year, will impose a rigid regime of dos and don’ts on Big Tech companies/
Companies impacted by DMA
The wide-ranging Digital Markets Act (DMA) will apply to services from Alphabet, Amazon, Apple , Meta, Microsoft and ByteDance's TikTok.
Why it is 'bad news' for Apple, Google and other companies
DMA aims to improve access and the compatibility of services in Europe, however, it poses an unprecedented challenge to these companies' business models.
Services of Google, Amazon, Apple , Meta, Microsoft and ByteDance's TikTok affected
Google parent Alaphabet's impacted services include: Alphabet's Google had the highest number of services, including Google Maps, Google Play, Google Shopping, YouTube, Google Search, Chrome, Android, Google Ads.
Amazon: Two services of Amazon are impacted, these are Amazon Ads and Marketplace.
Apple: Three Apple services will be affected -- Safari, iOS and App Store.
ByteDance: For the Chinese company it is TikTok that will be impacted.
Facebook-parent Meta: Like Google, a range of Metas' services too will be impacted. These include Facebook, WhatsApp, Messenger, Marketplace, Instagram and Meta Ads.
Microsoft: For the software giant, it is LinkedIn and Windows.
What if companies fail to comply with DGMA legislation
Companies that fail to comply with their DGMA obligations can be fined up to 10% of their annual global turnover for DMA violations.
Can these companies go to court
These companies have six months to fall in line with the new rules or challenge them in the EU court. Following the commission’s announcement this week, those listed platforms then have six months to re-engineer their services to fall in line with the rules, or to make legal challenges against the designation decisions.