How NASCAR's Trackhouse is helping MotoGP crack the U.S.

Key Facts

The team founded by Justin Marks and co-owned by Pitbull has a knack for making headlines, either by winning races (only NASCAR behemoths Hendrick Motorsports, Joe Gibbs Racing and Team Penske have more victories in the past three-plus seasons than Trackhouse's seven), by employing drivers who make any given event must-see TV (see: van Gisbergen's win on the streets of Chicago last summer or 2007 Formula One world champion Kimi Räikkönen contesting rounds at Watkins Glen and Circuit of the Americas), or by having its Grammy-winning co-owner headline concerts corresponding with major dates on the NASCAR calendar.
"There is probably some pressure on us to deliver some value for MotoGP in the North American market, but I think it's something that we're uniquely positioned to be able to do just because of the voice that we already have in motorsports in North America," Marks told ESPN.
"There's a lot of people that are already paying attention to us because of Project 91 (the operation that brought Räikkönen and Van Gisbergen to the Cup Series), because of the moments that we've had in NASCAR, because of Pitbull and all the things that we do.
It's one of the strongest divisions in the company on the NASCAR side, and that's something that we want to grow on the MotoGP side," Marks said.