Scripps appoints Seth Walters to steer connected TV sales strategy

Key Facts

• Scripps Company (NASDAQ: SSP) is adding Seth Walters – a media executive with more than a decade of streaming TV experience – to its sales leadership team as head of CTV sales, effective April 29.
• Scripps Company (NASDAQ: SSP) is adding Seth Walters – a media executive with more than a decade of streaming TV experience – to its sales leadership team as head of CTV sales, effective April 29.
• "As the CTV marketplace continues its explosive growth, Seth's experience building targeted consumer campaigns for blue chip brands, combined with his depth of advanced advertising knowledge, will help Scripps develop new opportunities to monetize the rapidly increasing digital impressions being driven to CTV platforms."
• As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets.

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