Lucid Group (NASDAQ:LCID), on Monday, introduced the Lucid Referral Program in the United States, a two-sided rewards program extending exclusive benefits to current Lucid Air owners.
Participants can even share their unique referral link with friends and family to give them new vehicle purchase discounts.
"Our mission at Lucid is to inspire the adoption of sustainable mobility, and our customers are our greatest advocates in this mission," said VP of Sales & Service, Zak Edson.
Lucid Air owners are offered exclusive referral links that they can distribute among potential customers within their personal network, such as family, friends, and colleagues.
If one of the links leads to a successful purchase, the original owner will receive points that can be redeemed for various branded merchandise, vehicle add-ons, or limited-edition items.
Owners will also have the opportunity to exchange their accumulated points for Lucid Experiences, which include special visits to Lucid's headquarters in Silicon Valley and the Advanced Manufacturing Plant (AMP-1) in Casa Grande, Arizona.
New customers who use a referral link during the purchase of their vehicle are eligible to obtain discounts on their vehicle (or post-delivery rebates for leasing clients) of up to $1,250, depending on the Lucid Air model.
Once a new owner takes delivery of their vehicle, they can begin to share their own unique referral link, and begin earning points for their own rewards.