Tesla CEO Elon Musk recently visited the company’s Gigafactory Berlin-Brandenburg plant in Germany and reportedly confirmed its forthcoming entry-level model will be produced there.
This announcement was reported by Gigafactory Berlin News on X (formerly known as Twitter), with Teslarati reporting Mr Musk announced this during a meeting with plant staff.
There have been rumours swirling for months now about where this new entry-level Tesla electric vehicle (EV) will be produced, including in Mexico and India.
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It’s entirely possible production of the forthcoming Tesla entry-level model could still be happening in these places as production at the Gigafactory Berlin-Brandenburg plant is reportedly for the European market only.
" #GigaBerlinBrandenburg@elonmusk announced today during his visit to GigaBerlin that a 25k € Tesla will be built here.🔥🚗 pic.twitter.com/EmdYXQAUOS— Gigafactory Berlin News (@Gf4Tesla) November 3, 2023 "
Tesla’s German production plant currently produces the Model Y for the European market.
The new Tesla model could also be produced in more locations including China, like where the Australian-specification Model 3 and Model Y are currently manufactured.
In addition, Mr Musk confirmed during his visit to the Gigafactory Berlin-Brandenburg plant that the entire factory will be covered in art.
" At Giga Berlin today to congratulate the team on their excellent progress. The factory looks amazing!We are going to cover all the concrete with art.— Elon Musk (@elonmusk) November 3, 2023 "
At this stage it’s unclear when Tesla plans to start producing this new entry-level model at its German plant.
A recent report from Chinese outlet LatePost said Tesla’s next-generation vehicles will enter production in Mexico in the first quarter of 2025.
Tesla has confirmed it’s working on a smaller, more affordable vehicle to slot under the Model 3, as well as a robotaxi.
The company said it already took 50 per cent of costs from its Model S and Model X to its Model 3 and Model Y, and wants to do it again.
It has said past Tesla vehicles were designed first, then engineered, then manufactured. But with the next-generation model, it wants to bring the design, engineering and manufacturing teams together at the beginning.
The company pointed out the inefficiencies of the traditional way of manufacturing a vehicle, saying it’s at “the tail end of its manufacturing optimisation” just over 100 years since Henry Ford opened his first assembly line.
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