United States Social Commerce Intelligence Report 2024: Market to Grow by Over 18% to Reach $72.93 Billion in 2024 - Forecasts to 2028 as Platforms are Betting on Shoppable Ads to Drive Revenues

Key Facts

• The United States social commerce market is poised to grow at a rapid rate over the medium term.
• Social media platforms are betting on shoppable ads to drive sales and revenue growth in the United States An increasing number of shoppers have become social commerce buyers in the United States.
• TikTok is increasing investment in the social commerce sector to tap into the United States market According to a report from eMarketer, the United States social commerce sales are projected to exceed US$100 billion by 2025.
• Firms are raising venture capital and private equity funding to launch social commerce features With live shopping projected to grow over the next few years in the United States, firms are raising venture capital and private equity funding to launch new features and services on their platform.

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