Veteran marketer Kristin Harrer has been appointed to the post of senior vp and chief brand officer of T-Mobile, the company confirmed to Adweek.
In a LinkedIn post, T-Mobile’s president of marketing, strategy and products Mike Katz lauded Harrer’s “wealth of experience and a proven track record of building brand strength and leading revenue growth.”
Harrer did not immediately respond to a request for comment.
Harrer indeed brings wide marketing experience to her new role. She spent three years at the agency Weiden + Kennedy before jumping to Nike, where she held several marketing positions.
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