Yum Brands names Sean Tresvant CEO of Taco Bell

Yum Brands Inc. has promoted Sean Tresvant to Taco Bell Division CEO effective Jan. 1, 2024. Tresvant currently serves as global chief brand and strategy officer of Taco Bell. He will succeed Mark King, who is set to retire at the end of the year, according to a press release.

"Sean is a visionary business leader and best-in-class brand builder who is driving transformative R.E.D. (relevant, easy, distinctive) sales-powering efforts, from omni-channel initiatives to digital customer touchpoints, to accelerate growth and further elevate and differentiate the Taco Bell fan and team member experience," David Gibbs, CEO of Yum Brands said in the press release. "Sean is laser focused on keeping our powerhouse Taco Bell brand at the leading edge of culture and redefining innovation in the industry. That's why he is the ideal executive to continue successfully executing Taco Bell's long-term global growth strategies and take them to the next level in partnership with the brand's strong and accomplished leadership team and incredible franchisees. Sean, Mark and I will continue to work closely together over the coming months to ensure a seamless transition."

Tresvant joined Taco Bell in January 2022 as global chief brand officer and was promoted to an expanded role as global chief brand and strategy officer earlier this year. Tresvant has overseen the brand's strategy, food innovation, architecture and design and global communications functions as well as the Taco Bell International business. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike including chief marketing officer of the Jordan Brand.

"The love our fans and team members have for Taco Bell is extraordinary and means we're in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más," Tresvant said in the press release. "I'm grateful to have worked alongside Mark, and I'm incredibly honored and excited to continue partnering with our talented team and amazing franchisees on Taco Bell's magic formula of brand buzz, innovation, value and digital initiatives to deliver industry-leading results in the U.S. and internationally."