Retail giant Walmart announced it will implement “sensory-friendly” hours daily at every store across the country beginning on Friday, Nov. 10.
The company is aiming to help neuro-diverse people with sensory disabilities between 8 a.m. and 10 a.m. by changing the TV walls to a static image, turning off the radio, and lowering the lights.
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This effort is being made to make a calmer atmosphere with a less stimulating environment. It tested sensory-friendly hours during back-to-school shopping season and found the feedback to be “positive.”
“We love being part of a team that can help create a culture where everyone feels they belong,” the company said in a release. “Belonging looks different for each person, but when we listen and value everyone’s perspectives, thoughtful change can happen.”
Walmart managers noticed that its staffers found benefits from the sensory-friendly hours.
“Several associates expressed the desire to continue the program all year. We have associates with autism and ADHD,” said Tyler Morgan, a Walmart store manager.
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He added, “I know we all could use some calm during the stressful holiday season.”
The company has no planned end date for the initiative. Walmart hopes “customers and associates will find the stores to be a little easier on the eyes and ears.”
