Apple CEO Tim Cook says ‘we’re investing’ in Indonesia fresh off his pledge to spend more on Vietnam suppliers, continuing his Southeast Asia charm offensive

Apple CEO Tim Cook says ‘we’re investing’ in Indonesia fresh off his pledge to spend more on Vietnam suppliers, continuing his Southeast Asia charm offensive

Apr 17, 2024 by Fortune

Key Facts

  • Just a few days ago, Apple pledged to increase investment in Vietnam, already a manufacturing hub for its products.
  • After meeting Indonesia’s president Joko Widodo, commonly referred to as Jokowi, Cook said that Apple will consider investing in an Indonesia-based supply chain, citing the president’s “desire to see manufacturing in the country.”
  • An Indonesian minister later added that the government asked the iPhone maker to open two more centers, including one in the country’s new capital on the island of Borneo, named Nusantara.
  • Indonesia requires that smartphones sold in the country are made up of at least 35% local components by value; Apple’s phones satisfy the quota due to the company’s investment in local software development.

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