P&G has announced a new partnership with the Federal Ministry of Women’s Affairs (FMWA) aimed at enhancing the lives of girls and women in Nigeria through the promotion of menstrual hygiene in six selected schools in the Federal Capital Territory (FCT).
Under the partnership, the company launched an initiative known as Menstrual Hygiene Management (MHM), aimed at creating awareness and educating girls on healthy menstrual practices.
Speaking at the launch of the initiative at Government Secondary School, Abaji in Abuja, Cassie Jaganyi, P&G Corporate Communications AMA sub-Saharan Africa, said that in many African communities, menstruation is still a taboo subject, and girls often lack information about puberty, which can lead to being unprepared for their first period.
“This programme aims to educate and empower young girls with proper menstrual hygiene management practices. We believe that by doing so, more girls will stay in school while building their confidence and knowledge of menstrual hygiene,” Jaganyi said.
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Jaganyi said P&G has not only invested in the nation’s economic growth but is also a force for good in the communities where it operates, adding that the company supported the cause by donating 5,000 Always sanitary pads to the Ministry for distribution to schools.
“P&G’s partnership with FMWA underscores our commitment to gender diversity, empowering women, and girls to pursue their dreams. We also aim to reinforce the Always/P&G brand as a force for good and growth in the country, enabling us to close the gap on ending period poverty,” she said.
She further noted that the company’s social programmes impact over 25 million children and women in Africa, adding that P&G champions several Menstrual Health Hygiene programmes, reaching millions of girls and boys on puberty education, and providing sanitary pads with notable programmes such as Always Keeping Girls in School (AKGIS).
Jaganyi said P&G has donated over 30 million pads to more than 300,000 girls in Nigeria and over 1 million girls across Africa, providing them with a year’s supply of sanitary pads, feminine hygiene, and puberty education so that they can commit to their education and their future.
She lauded the Federal Ministry of Women’s Affairs for partnering with the company on this initiative, adding that the programme will strengthen the brand’s reputation as responsible corporate citizens and a voice on menstrual health and hygiene issues in Nigeria.
