Nebraska Crossing and JUSTDATA®, headquartered in Gretna, Nebraska, announces $5 million contribution to Husker Volleyball via 1890 Initiative.

Key Facts

• By: Rod Yates; Investor | Founder of Nebraska Crossing and JUSTDATA®, and Johanna Boston, Co-Founder and Chief Strategy Officer of JUSTDATA® RE: JUSTDATA® Sports and Nebraska Crossing take the First Step Towards Building an Ecosystem for Volleyball Athletes, Fans, and Brand Partners , /PRNewswire/ -- JUSTDATA®, a fast-growing multi-industry firm in the $200 billion financial technology ("fintech") space where it is working to reshape the shopping center industry and collegiate athletics landscape, by entering a groundbreaking partnership with Nebraska's NIL collective, The 1890 Initiative.
• In our view, there was no better place to build and grow a company than in 'Big 10 Country' and creating new fintech technologies in an ecosystem platform will bring more attention to what is happening right here in Nebraska," added Rod Yates. 1890 Initiative www.1890nebraska.com By creating an ecosystem with the dominant athletic program and dominant shopping center in the trade area, JUSTDATA® creates a fanatical cashback customer acquisition platform for the shopping center retail brands and the athletic sponsors of universities.
• • The Patented FASTCASH APP™ is a cashback mobile application that enables consumers and fans to earn and burn cashback rewards within an ecosystem (Nebraska Crossing retail brands + supporters of athletics), all through one passive rewards program.
• • Creates a new revenue model and a way to acquire new customers (fans) for athletics—that are key drivers for the financial health of an athletic program.

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