As part of Verizon’s 5G innovation partnership with Snap, the telecommunications company will use Snap’s AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer.
Verizon debuted the AR Mirrors experience at Governors Ball in early June and will bring the technology to the Bonnaroo Music & Arts Festival in Manchester, Tenn., from June 15-18. Verizon is the first telco partner for Snap’s AR Enterprise Services (ARES) division and the first telco partner to launch an AR Mirror campaign.
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