Open seating no more? Southwest CEO says airline is weighing cabin changes

Key Facts

• Nicolas Economou | Nurphoto | Getty Images Southwest Airlines is weighing changes to its cabin that could involve abandoning its single-class, open-seating system to drive up revenue, CEO Bob Jordan told CNBC on Thursday.
• The changes would mark a massive shift for the carrier that has stood apart from rivals for decades with its simpler business model.
• Southwest’s all-Boeing 737 fleet has a single economy class cabin and no seating assignments, though it does offer earlier boarding to customers for a fee so they can snag their preferred seats.
• The airline has focused on keeping its product simple and user-friendly for years, aiming to keep its own costs and complexity to a minimum.

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