Apple’s new website domain registration has ‘AI message’ for apps

It appears that Apple is planning to bring back the “iWork” reference for its productivity apps -- Pages, Numbers and Keynotes” back. According to a report by BuyAIdomains.com, Apple has bought a new domain -- iWork.ai which indicates that Apple may reintroduce iWork reference in its productivity apps as well as add Artificial Intelligence to these apps.
For those who don’t know, Apple used to refer to its productivity apps -- Pages, Numbers and Keynote -- as iWork and even launched a website called “iWork.com”. Also, the company used to club iMovie, GarageBand, and a few others as an iLife collection.
Incidentally, registering a new domain does not mean that Apple may be planning a major move to bring iWork back to life. What it does indicate is that Apple may introduce some AI-powered features to Pages, Numbers and Keynote apps in future.
It looks like Apple taking on the competition like Google’s Gemini integration into Docs, Sheets, etc and Microsoft’s Copilot into Word, Excel and other productivity apps.
Another aspect behind buying a new domain can be to prevent others from registering the domain name -- iWork.ai -- and make it secure for any future plans.
Now, the latter aspect makes more sense here considering Apple already has 543 different website domains registered and even some of them have wrong spellings like “www.zapple.com” that redirects to “www.apple.com”
Apple’s WWDC 24 to be AI-focused
It is rumoured that Apple is planning to go big with AI in WWDC 24. The company has recently introduced its new AI-powered LLM that edits images at the core level and offers users the option to alter a particular part within the image.
It is expected that Apple will bring a couple of AI features to iOS rather than adding AI to specific apps.