The Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof Launch Joint Effort to Inspire Millions Living with or At Risk for Substance Use Disorders to Begin their Recovery Journeys

Key Facts

New Campaign Showcases the Role of Hope in Individuals Who Have Gone Through their Own Paths to Recovery and Highlights Resources and Access to Critical Harm Reduction and Treatment Support Options , /PRNewswire/ -- The Ad Council, in partnership with the Centers for Disease Control and Prevention (CDC), National Council for Mental Wellbeing and Shatterproof, is inspiring millions to "Start With Hope" in a national public service advertisement (PSA) campaign.
This vital new effort aims to deliver a message of hope to those living with substance use disorders (SUDs) as well as those at risk of developing a SUD, with a focus on supporting Black and Hispanic/Latinx populations, connecting them with harm reduction strategies and treatment resources to start their journeys to wellbeing and recovery.
Informed by foundational research from the Ad Council Research Institute and experts at the CDC, National Council for Mental Wellbeing and Shatterproof, the new campaign developed pro bono by Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), leans on the insight that people with SUDs found immense value in hearing from those who have been through similar experiences.
"This critical new campaign uses hope to show people impacted by substance use disorders that recovery is more than possible — it can be a reality when individuals have access to proven harm reduction and treatment resources.