113  0 Kommentare Mastercard and CARE Partner To Launch Strive Women

Strive Women recognizes that women-led small businesses are critical contributors to economies, communities, and households worldwide. The program will focus on strengthening the financial health of small businesses by working with local partners in each market to deliver tailored financial products and support services, while addressing unique gender barriers that women-led businesses face. The program aims to reach 6 million entrepreneurs through campaigns, while directly supporting over 300,000 entrepreneurs - the majority being women - to grow their businesses and increase their economic potential.

Strive Women will be carried out by CARE through a $9 million grant from the Mastercard Impact Fund. This new phase of partnership between CARE and the Center follows the success of the Ignite program, which unlocked $154.9 million in loans from an initial grant of $5.26 million. Following the program, 79% of female participants increased their sales, and 89% reported increased confidence in running the business.

"When women entrepreneurs have access to the tools and resources they need, they pay it back and pay it forward, enabling their businesses and their communities to thrive," said Shamina Singh, Founder and President of the Mastercard Center for Inclusive Growth. "We're launching Strive Women because we've seen that the right investment at the right time can help ensure that women-led businesses prosper around the world."

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Strive Women will extend the scale and impact of previous programs in each market, going deeper by building a broader ecosystem of stakeholders committed to long-term support for women-led small businesses. The program will also address the unique gender barriers women-led businesses face by testing innovations related to the climate crisis and childcare, which both disproportionately impact women. By taking a women-centered approach, Strive Women will seek to develop methods that can help small business owners balance both household and business cashflow, prepare for and manage financial shocks, and increase women's decision-making power.

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