Northwestern Mutual kicks off #LemonTopChallenge in honor of childhood cancer patients and survivors

Key Facts

Northwestern Mutual is kicking off a unique social media challenge today to generate awareness for a cause the company has been supporting for more than a decade – finding better treatments and cures for childhood cancer.
Since 2012, Northwestern Mutual has donated more than $50 million to the cause overall, which includes more than $30 million towards funding more than 600,000 hours of research through their partnership with Alex's Lemonade Stand Foundation.
"Northwestern Mutual has supported our mission to find a cure for childhood cancer for more than a decade," said Liz Scott, co-executive director of Alex's Lemonade Stand Foundation and Alex's mom.
With more than $558 billion of total assets being managed across the company's institutional portfolio as well as retail investment client portfolios, nearly $35 billion in revenues, and $2.2 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services.